meet the team 
Executive Committee
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Mike Motta |
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Mike has over 28 years of fitness industry experience, including personal training, corporate fitness, physical therapy, technology development, facility design development and staff coaching. From 2004-2008, Mike served on the Board of Directors for the International Health and Racquet Sports Association and is currently a member of the Senior Leadership Development Council and the Fundraising Committee for Health Promotion Advocates. He is also a member of the University of Massachusetts Amherst Advisory Board for their School of Public Health, a disaster relief volunteer for the American Red Cross, and volunteer firefighter. Before founding Plus One Health Management, Mike was a professor of Physical Education and football and lacrosse coach at SUNY/Albany. He received a Masters in Exercise Physiology from Ithaca College and completed three years of post-graduate studies in Applied Physiology at Columbia University in New York. |
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Chris Ciatto |
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Chris is responsible for Plus One's executive leadership, field operations, and human resources areas. Prior to joining Plus One, Chris was credited with both the creation and leadership of a newly assembled services business unit for ARAMARK Corporation. Chris served as President of ARAMARK’s Clinical Technology Services business, a marketplace leader representing $320 million in annual revenues. Prior to his career at ARAMARK, Chris was a member of the partnership at the renowned strategy consulting firm, McKinsey & Company, where he focused on helping some of the country’s leading consumer and technology companies grow their businesses. Chris joined Plus One in early 2005 and has leveraged his years of strategy, operations, and leadership experience to help the company achieve significant growth through both organic and acquisition-driven initiatives. Chris earned a joint Bachelor’s in Political Science and Economics from Princeton University and an M.B.A. from Harvard Business School. |
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Tom Maraday |
| Tom is responsible for Plus One’s new business development, design/development, and marketing services. Tom began his career at Plus One in 1990 as a personal trainer. He has since served in numerous leadership roles as an integral component in the company’s growth. Tom’s career path at Plus One was a quick rise through the ranks as Program Director, Director of Fitness Education, and General Manager at Plus One SoHo. In 1998, Tom was named Vice President of Operations, and in 2000 he was appointed Vice President of Design, Development, and IT before assuming his current Senior Vice President position in 2002. Tom and his team have been the driving force in securing key contracts among many Fortune 500 companies, real estate developers, community centers and luxury properties. As a result, he has positioned Plus One Health Management as the premier provider of choice to address these organizations’ unique and varied health and fitness needs. Tom is a frequent presenter at fitness industry conferences and events, including IHRSA. He holds a Bachelor's in Exercise Physiology from Southern Connecticut State University. contact me |
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David Todhunter |
| David is responsible for all of Plus One’s financial operations. David has over 25 years of financial experience including 8 years as a senior bank lender in mergers and acquisitions, 8 years as a venture capitalist, and over 10 years as either the CFO or CEO of several middle-market companies. David has specific experience and knowledge in fundraising, mergers and acquisitions, and troubled situations including bankruptcy, marketing repositioning and cost reductions. He brings a unique strategic perspective having been on the board of directors of over 20 companies. At Plus One, David has implemented several financial tools including a new financial system (ERP), electronic financial reporting, an electronic sales tax compliance system, an electronic purchase order system, a new payroll system, and an integrated electronic employee reimbursement system. David earned a Bachelor’s in Economic/Applied Mathematics and graduated Magna Cum Laude from Brown University. contact me |
Senior Leadership
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Matt Sylvestre |
| Matt leads the strategic development and expansion of Plus One systems, client-facing technology service offerings, and partner web-based solution integration. Since entering the technology industry in 1993, Matt has combined his project management, software development, and system integration skills with practical business experience to help human resource service providers and e-commerce companies tangibly enhance their value propositions. Prior to joining Plus One, Matt transformed the failing legacy technology of the HR services company, TharpeRobbins, into the incentive, performance, and award industry’s leading software as service platform. Matt also drove the successful implementation of Oracle ERP applications for the American Power Conversion’s Tokyo operation, leading a team in the first production implementation of Oracle Web Customer, an online customer service portal. Matt also provided consulting services to Johnson & Johnson and Benefits Concepts, and served as interim CIO at edu.com and managed the technical development and deployment of the Web 2.0 based social networking service, MomJunction.com. Matt holds a Masters in Management Information Systems from Bentley College and a Bachelor’s in Business Administration from Bryant University. |
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Jamie Macdonald |
| Jamie’s role includes oversight of the Plus One’s numerous hotel accounts, where he focuses on hospitality spa launch and management for luxury hotels. Jamie has worked in the spa and fitness industry since 1988, when he managed Espree Leisure’s flagship club in London’s Square Mile. In 1995, Jamie relocated to New York City to oversee Plus One's Hotel Division, which grew into the largest provider of luxury hotel facilities in New York. He was also responsible for launching new accounts and overseeing commercial facilities in SoHo and the World Financial Center. His territory covers six states where he manages numerous brands including mySpa and ara. Additionally, Jamie leads the Community Center Division with operational responsibility for large, membership facilities outsourced to Plus One to maximize financial performance. Jamie earned his Bachelor’s in Economics from Brunel University in London. |
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Dave Milani |
| Dave leads delivery of strategic and operational human resources services that ensure our talent is optimally deployed to meet the needs of our clients and members. Dave has 10 years of experience in the development of progressive human resources practices that support growth-oriented organizations in various service industries. Previous to Plus One, Dave served as HR Director for RCG Information Technology, a nationally-recognized provider of information technology services to Fortune 500, mid-market and government clients. Prior to RCG IT, he helped develop effective human resources functions at Viatel, an international telecommunications provider and Magic Solutions International, a developer of help desk management software systems. Dave holds a Bachelor’s in Business Administration with a specialization in Human Resources Management from Rowan University, a Masters in Human Resources Management from Boston University and holds SPHR and CEBS certifications. |
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Nancy Ngai |
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As Vice President of Health Promotion and Clinical Integration, Nancy leads the strategic development and implementation of integrated wellness service and programming at Plus One. Prior to her current role, Nancy spent 10 years with Plus One in various capacities including Wellness Coordinator, General Manager and Account Vice President for Goldman Sachs. She has been instrumental in launching the wellness program and refinement of integrated program offerings. Nancy is a member of IHRSA and is ACE and NSCA certified. She holds a Bachelor of Science degree with a Concentration in Wellness and Health Promotion from SUNY Cortland. |
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Grace De Simone |
| Grace coordinates, implements and maintains the quality of all group fitness classes, programs and instructors. Grace has over 30 years of industry experience including teaching, presenting and managing in commercial (including single-gender), corporate, hotel, and community centers. Prior to joining Plus One Health Management, Grace was special projects coordinator for Frontline Fitness, a program coordinator, national fitness consultant and a regional manager for residential and hotel on-site fitness and spa projects for Club Corporations of America. She is also an accomplished freelance writer for health and fitness related articles, having been published in Family Circle, Parenting, Be Well, Shape, OnHealth.com, and Well and Healthy Woman.com. In her 10 years with Plus One, Grace has evolved the group fitness program from 8 sites to 80. Prior to being Director of Group Fitness, she served as Director of Programming and Marketing. Grace is ACSM Certified and is an active member of the ACSM Certified Group Exercise Instructor Certification Development Workgroup. She is an editor for ACSM's Resource Manual for Group Exercise Instructor (LW&W 2010), and a member of the Fitness Advisory Board, IndoBoard Balance Trainer. She is also a member of the Program Director's Committee for the IDEA Association. Grace holds her Bachelor’s in Dance Education from Hunter College. |
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Doug Naumann |
| Doug leads the strategic development and tactical implementation of Plus One's marketing initiatives including program delivery, corporate communications, community relations and event sponsorship, and collateral development. Prior to Plus One, Doug gained valuable experience handling marketing communications and designing integrated marketing programs for some of the world’s largest Fortune 500 companies while working for a major technology corporation. Since joining Plus One in 2007, Doug has been instrumental in expanding our program marketing capabilities, streamlining operating procedures, and launching new initiatives to drive membership penetration, utilization, and satisfaction at the site level. Doug holds a Bachelor’s in Business Administration from Fordham University and an M.B.A. from Hofstra University’s Frank G. Zarb School of Business. |
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Kristin Shaw |
| Kristin oversees the creative development of Plus One’s spa properties and consults on functional spa design, vision and guest experience, developing treatment menus and offering strategic input on establishing and marketing spa brands. Prior to her current position, Kristin was a Massage Therapist at New York’s Palace, Waldorf Astoria, and Plaza Hotels. Drawing on 15 years of personal practice and experience in various Manhattan spas, Kristin also provides on-site technical training and establishes quality standards for spa staff at all Plus One managed properties. Her recent accomplishments include brand development for 3 new spa properties in 2008 – mySpa at The Fairmont Chicago, mySpa at InterContinental Miami, and ara at Ameristar Casino Resort Spa. Kristin is a New York State Licensed Massage Therapist, a member of SpaExec, and holds a Certified Spa Supervisor designation from ISPA (International Spa Association). |
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John Buzzerio |
| John leads numerous regional accounts and has been active in the health and fitness industry for over 25 years. In that time, John has represented Plus One in Washington, D.C. for the Workforce Health Improvement Act (WHIP Act.) The goal of the WHIP Act creation of a benefits system that offers the same benefit to employees who go to a fitness club as to those who work out at their office fitness center. John has also participated in a roundtable on promoting physical activity and reversing physical inactivity through policy. John has researched the subject of cancer and exercise for over 10 years and has lectured on this topic at the American College of Sports Medicine. He has been a member of the Certified Personal Trainer Sub-Committee, as well as the Committee on Certification and Registry Board for the American College of Sports Medicine. John has also served on several committees with the American Council on Exercise. He is a contributor to The Force Program (Ballantine Books 2001), a book for cancer patients and survivors. He has a Masters in Secondary Education, and holds certifications with the American College of Sports Medicine and American Council on Exercise. |
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John Holding |
| John is responsible for overseeing and growing the fitness center operations for Plus One’s corporate clientele in northern California as well as the company’s community-based BootCamp business. Before joining Plus One, John served as COO of TimeOut Services, a regional provider of fitness services in Northern California. Prior to that, John provided strategic and financial management consulting services to mid-sized, privately held companies. John has held general management, finance, strategic planning, and marketing positions with a number of companies and joined Plus One in January 2009 when Plus One acquired TimeOut’s corporate fitness center management and Community BootCamp operations. John earned his Bachelors from Massachusetts Institute of Technology and M.B.A. from the University of Chicago. |
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Richard Little |
| Richard oversees operations for numerous accounts in the Midwest Region including sites in Illinois, Missouri, Texas, Colorado, California, and Washington. Prior to joining Plus One, Richard spent 15 years at the world-renowned Cooper Aerobics Center in Dallas. As Executive Director of Cooper’s corporate wellness and consulting division, he assisted hundreds of organizations with strategic planning, program implementation, and facility operations. Since joining Plus One in August 2006, along with assistance from two district managers and critical Plus One team members, Richard has overseen numerous new site launches. His region has grown significantly in the past two years with his team currently managing twenty-eight locations. He has been actively involved with IHRSA, ACSM, and MFA and presents regularly on topics such as exceptional customer service, successful club operations, exercise and diabetes, profit centers in the club setting, and successful corporate health and wellness programs. A native Texan, Richard received his undergraduate degree from the University of Texas at Austin and his Masters from the University of North Texas. |
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Lemont Platt |
| Lemont leads several Mid-Atlantic accounts, providing support for maximum operational efficiency. Prior to joining Plus One Health Management, Lemont was an adjunct professor for the NYU School of Continuing Education in the Personal Trainer certification program. During his over 15 years at Plus One, Lemont has been involved in virtually every aspect of Plus One’s business – from fitness to management; education to virtual training; technology to operations; and safety to maintenance and repair. Lemont has been instrumental in developing Plus One’s first foray into proprietary solutions such as e-commerce for online personal training and membership enrollment, as well as the establishment of standard operating procedures to streamline facility management operations and innovative solutions. In his Operations capacity, Lemont is the Safety Officer responsible for Plus One’s occupational safety and health program, overseeing company compliance, training and execution of OSHA standards and practices. Additionally, he supervises our in-house Exercise Equipment Preventative Maintenance and Service program available to our metro-NYC facilities. Lemont is certified by NSCA, ACE, ACSM and a member of IHRSA, NSCA, and IFMA. He has also served as a conference speaker, reviewer and examiner for ACE/NSCA/ACSM/NATA/IHRSA events and certification programs. Lemont received his M.S. Ed in Exercise Physiology from Queens College and Bachelor’s in Liberal Studies from Stony Brook with a concentration in Athletic Training. |
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Mindy Roess |
| Mindy heads up Plus One’s accounts located south of Atlanta as well as Plus One’s overall growth in the southeast. Mindy’s current account portfolio includes corporate fitness centers, commercial health clubs and hotel spas. A New York native, Mindy has molded her career around the fitness, hotel and spa industries. She has spent over 13 years in the hospitality industry, covering all aspects of fitness, wellness, and hospitality spa management and operations. Prior to joining Plus One, Mindy was Director of Front Office Operations at The Royalton, an Ian Schrager Hotel in Manhattan. Mindy also served in various management roles at New York City luxury hotels such as the TriBeCa Grand Hotel, SoHo Grand Hotel, the New York Palace, and the Millennium Hilton. Prior to being appointed Regional Vice President, Mindy was Spa Director for Plus One at New York’s prestigious Trump International Hotel and Towers Spa. She then stepped into a District Manager role serving as the account executive for many prestigious hotel spa and fitness center accounts. Mindy has recently taken over P.R.I.D.E., Plus One’s proprietary hospitality service delivery program. Mindy holds a Bachelor’s from Johnson and Wales University for Hotel, Restaurant, and Institutional Management where she was a 3-year Dean’s List student. Mindy is also an AFAA certified personal trainer. |
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Dave Shelby |
| Dave provides executive oversight and support to clients and staff in the New England area. Dave has been in the health and fitness industry for over 20 years. Prior to joining Plus One in November 2006, he held several management positions at Fitcorp Fitness Centers, including Director of Operations. Dave works with a wide range of clients in the medical, financial and high-tech industries in and around the New England area. He is an active member of the New England Health Racquet Sports Association and has served on its Board of Directors. Dave holds a Bachelor’s in Health and Fitness from Springfield College. |
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Veronica Hyatt |
| As Plus One’s Account Vice President for Goldman Sachs, Veronica leads the strategic direction and implementation of the fitness and nutrition initiatives within the Goldman Sachs’ facilities. Veronica comes to Plus One most recently from Town Sports International where she led the corporate operations team that supported 165 clubs. Prior to Town Sports, Veronica spent nearly 10 years in various sales, marketing, and business analytics positions in the consumer products industry including companies such as The Pillsbury Company, Campbell Soup and Schering-Plough. Veronica holds a Bachelor of Science degree and a Masters of Science in Marketing from St. Joseph’s University in Philadelphia. |
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Tom McCann |
| Tom is responsible for new business development in the West and Southwest regions. Tom returns to Plus One after having served as a Senior Therapeutic Sales Professional with GlaxoSmithKline. In his role at GSK, Tom was responsible for providing clinical expertise and driving therapeutic product sales to health care providers in Cardiovascular and Metabolic disease management. Tom earned numerous awards in his sales career at GSK, including District Sales Professional of the Year, Above and Beyond Award for Business Ownership, and the Entrepreneurial Award for Exceptional Territory Management, Innovation, and Business Planning. Tom originally joined Plus One as an Exercise Specialist at our SoHo facility. From there, Tom rose through the ranks to become a General Manager at Morgan Stanley. Later on, Tom advanced to the role of Corporate Director of Operations before moving his family to Jacksonville, Florida to operate our Merrill Lynch facility as General Manager. In his role as Director of Operations, Tom was integral to our successful growth during this period including the opening of over a dozen new facilities, the recovery efforts after September 11th, and the opening of our current corporate headquarters office space. Tom earned his Bachelor's degree in Exercise Physiology from Hofstra University. |
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Dan Naylon |
| Dan is responsible for new business development in the Northeast region. Dan came to Plus One from Equinox Fitness where he had been the National Corporate Sales Director. Prior to Equinox, Dan spent 7 years as the Corporate Sales Director for Town Sports International, which is the parent company of New York, Washington, Boston and Philadelphia Sports Clubs. Dan also spent 6 years as a Corporate Sales Consultant at the New York Health and Racquet Club. Dan holds a bachelor’s of in Economics from the University of Buffalo. |
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Katherine Ficalora |
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Katherine focuses on expanding Plus One's wellness coordinator positions and our overall wellness offerings nationwide. Prior to joining Plus One, Katherine was a sales and marketing consultant at the Soho Sanctuary Spa and Fitness Studio in New York City. She also held various other leadership roles at the Spa at Mandarin Oriental, New York, and the Okeanos Spa in New York. Prior to her spa experience, Katherine served as the Senior Director of Business Development at the Advisory Board Company, a health care strategic research firm based in Washington, DC. Katherine holds a Bachelor of Arts degree from Duke University, and a Master of Business Administration from the University of Michigan's Ross School of Business. |