Leading Community Fitness Center


Facility Details

  • Five Group Fitness Rooms
  • 100 Cardio Machines
  • Private Training Studio
  • Gender Specific Workout Rooms
  • Massage Studio
  • Chiropractor Clinic
  • Full Service Locker Room Amenities
  • On-site Laundry Service
  • Towel Service
  • Two Racquetball Courts
  • Child Care
  • Four Reception Desks
  • Client Branded Retail Lines

Introduction

Plus One Health Management’s takeover of the membership and fitness departments of this leading New Jersey community center is a shining example of our ability to adapt to a client’s culture and mission.  The client turned to Plus One to take the reigns of the fitness center management which allowed them to concentrate fully on their core capabilities. The three-month transition period saw the addition of multiple fitness professionals as well as $1.3 million worth of renovations.  Through its partnership with Plus One, the client achieved tremendous results and continues to strive.

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Proven Results

  • 72% Increase in Ancillary Revenue Per Member
  • 28% Increase in Membership, Simultaneous 34% Increasing in Membership Dues
  • 58% in Weekly Group Classes

 

Our Fitness and Wellness Management
    Services

  • Membership Marketing
    Membership marketing, leveraged by our sales team, including campaigns spanning the web, print media, direct mail, and referral programs.
  • Program Marketing
    Including website pop-ups, point of sale flyers, email blasts, posters, backpack stuffers, and café promotions to drive non-dues revenue.
  • Fitness Center Orientation
    Proprietary orientation program includes complimentary personal training to get members started on the floor.
  • Personal Training
    Over 40 Certified Personal Trainers offering sports specific, special needs, and general training sessions.
  • Group Fitness
    125 Classes ranging from prenatal yoga and jump rope to swing dancing and meditation classes with fitness center staff.
  • Nutrition Services
    On-site Registered Dietician provides a full range of wellness services including counseling and group weight loss programs for teens and adults.
  • Massage
    Therapeutic, focus, and aromatherapy massage with certified professional therapists.
  • Children and Family Programming
    Multiple programs including childcare for children six and up, as well at Parent Free Zone, a fitness class for children grades K–8.
  • Management Reporting
    Monthly operating reviews covering P & L variance reporting and strategic planning, as well as member feedback tools and non-financial operating metrics.